People now find a business three ways: they search, they get an answer box, or they ask ChatGPT. We are engineers who build and fix sites so they win all three, and we report against a baseline so you can see it happen.
Get a search audit| What | What it wins | How | How we measure it |
|---|---|---|---|
| SEO Search engine optimisation | Rankings in Google and Bing results and the Maps pack | Fast, crawlable pages; structure; content that beats the current top result; local listings | Impressions, clicks and positions in Search Console and Bing; enquiries |
| AEO Answer engine optimisation | Featured snippets, People Also Ask, voice answers | Direct answers up front, questions as headings, tables and steps, structured data | Snippets and PAA boxes held for target questions |
| GEO Generative engine optimisation | Being named and linked in ChatGPT, Gemini, Perplexity and AI Overviews | Clear entity facts, AI crawl access, llms.txt, quotable sourced statements, mentions on trusted sites | Share of tracked AI answers that mention and link you |
Your buyer either searches, asks for an answer, or asks an AI. One well-built site can win all three.
Rank on Google and Bing
Blue links · Maps pack · Bing- Technical audit: crawling, indexing, canonicals, sitemaps, Core Web Vitals
- Site structure and internal links built around what people search
- Keyword research from real search volumes, not guesses
- Pages written to answer the query better than the current top result
- Local SEO: Google Business Profile, consistent listings, genuine reviews
- Search Console, Bing Webmaster Tools and IndexNow set up and watched
Be the answer
Featured snippets · People Also Ask · voice- Answer-first page structure: the direct answer in the first lines
- Structured data (schema.org) for organisation, services, FAQs, articles
- Question research: what buyers ask before they call
- Tables, steps and definitions formatted the way snippets pick them
Get quoted by AI
ChatGPT · Gemini · Perplexity · AI Overviews- A clear, consistent entity: the same facts about you everywhere
- Crawl access for AI search bots and an llms.txt that says who you are
- Quotable, sourced facts AI assistants can cite
- Mentions on the sites those assistants already trust
- Monitoring which AI answers name and link you, prompt by prompt
Baseline first, so every report compares against where you started.
01 · Baseline
- Search Console and Bing Webmaster Tools connected, or set up if missing.
- A crawl of the whole site: what is indexed, what is not, and why.
- The queries and AI prompts that matter, with today's position for each.
02 · Fix and build
- Technical fixes in the code: speed, structure, canonicals, sitemaps, markup.
- New and rewritten pages that answer the query better than what ranks now.
- Google Business Profile, listings and locality pages for local businesses.
- Entity facts, llms.txt and AI crawl access for generative engines.
03 · Report
- Every month: positions, clicks and enquiries against the baseline.
- Which AI answers name you now that did not before.
- What we change next, and why.
Google impressions in twelve months, and over a lakh clicks, for one trade publication we built and run ourselves (Google Search Console, October 2026). Same methods, applied to your site.
See the sites themselves on our work page.
Anything else, ask directly at hi@digi.ai.in.
What is GEO (generative engine optimisation)?
GEO is the work of getting your business named and linked when ChatGPT, Gemini, Perplexity or Google's AI Overviews answer a question. Those systems lean on pages they can crawl, facts that are consistent across the web, and sources other sites trust, so GEO is about being clear, quotable and corroborated.
What is AEO (answer engine optimisation)?
AEO shapes a page so a search engine can lift its answer directly: a featured snippet, a People Also Ask box, a voice answer. It means answering the question in the first lines, using the question as a heading, and marking the page up with structured data.
Does SEO still matter now that people ask AI?
Yes. AI assistants and AI Overviews draw heavily on pages that already rank and can be crawled. Good SEO is the foundation that AEO and GEO build on, not an alternative to them.
Can you work on a site another agency built?
Yes. We start with a crawl and a baseline, fix what we can in the existing code or CMS, and tell you plainly if something needs rebuilding to rank.
How much do SEO, AEO and GEO cost?
It depends on the size of the site and how competitive your searches are. Email hi@digi.ai.in with your site and the searches you want to win; we reply with what we would do first and a monthly range.
Where are you based?
The studio is based in Noida and Pune; Pune leads our SEO work across Maharashtra (Pune and Pimpri-Chinchwad, Mumbai, Nashik, Aurangabad, Nagpur) and Noida across Delhi NCR. We also work with Ahmedabad and clients anywhere.